Supermarkets are a primary source of food for American households, and increased presence in low-income, high-minority neighborhoods present opportunities to increase access to healthy foods. It is important to assess store manager and customer reactions to in-store marketing interventions. This study aimed to evaluate manager and customer reactions to stealth, low-cost, sustainable in-store marketing strategies to promote healthier purchases in five product categories and gain insight into shopping habits and willingness to change behaviors.

This case study profiles the Healthy Corner Store Program (HCP) developed as part of The Health Trust’s Good. To Go. (G2G) campaign, a community-based campaign aimed at increasing the purchase of produce and quality foods through a network of on-the-ground, trusted community vendors, including corner store retailers, Fresh Cart mobile produce vendors, farmers’ market managers, and urban farmers. The case study documented key efforts working with corner store retailers in San Jose over the course of two years (2013-15). 

In October 2015, more than 40 public health leaders and national experts in food retail, agriculture, distribution and marketing convened in Philadelphia for Healthy Food in Small Stores: Distribution Opportunities to Improve Community Health. This national conference tackled challenges and best practices for distributing healthy food to small stores across the United States. Co-hosted by The Food Trust and the Robert Wood Johnson Foundation, this meeting sought to build connections among experts and identify ways to overcome distribution challenges in ways that are profitable for businesses and provide better access to healthy food in stores. This report outlines the key findings, discussion themes, and other highlights from the conference. 

This report focuses on state legislation in all 50 states enacted between 2012 and 2014 that aimed to strengthen various components of local food systems (see Table 1 on page 2). The report is organized into chapters focused on six policy areas with the most state legislative action: local food system approaches; farm to school; farmers’ markets; community gardens and urban agriculture; healthy grocery retail; and food policy councils. The report was created using NCSL bill and law searches; communication with established and new local food system contacts; analysis and synthesis of existing research and case studies; and numerous interviews with state lawmakers, state agency staff, relevant nonprofits and other stakeholders. 

Fixing Food presents case studies of programs from five U.S. cities that are helping residents grow and sell healthy food, training the next generation of farmers, and bringing healthy food to places where people gather.